Crossing 50%
5 months ago
– Wed, Jan 21, 2026 at 10:38:47 AM
Hi everyone —
We’re one week into the DREAM FEEDS campaign, and we’re at 51% of our goal! That early support means a lot. The beginning is the hardest part, and this kind of engagement tells us the book is finding its audience.
I’ve been thinking about this story for more than a decade. Late one night in 2013, listening to the BBC World Service, I scratched this bit of news into my notebook:
“Reporting in Science, researchers in Japan used MRI scans to reveal images people were seeing as they entered an early stage of sleep. The team now wants to look at deeper sleep — where the most vivid dreams are thought to occur — and explore whether brain scans could one day reveal the emotions, smells, colors, and actions people experience as they sleep.”
At the time, it felt like a broadcast from the future: dream-recording machines, born in a lab. I knew they wouldn’t stay there. Innovation needs funding, business models emerge, and in today’s world, social media felt like the most obvious path for this technology to take. That’s where the story began.
For the art, I was introduced to Dalts Cara through his collaborator Magenta King, who I’ve had the opportunity to work with on the TRANSLUNAR series. From our earliest conversations, it was clear Dalts had a precise handle on Joshua, our protagonist, and on the cutthroat corporate culture of Dream Feeds HQ.
That meeting was a year ago — that’s just how long this takes — and since then, we’ve designed the characters, built the environments, and developed a visual style that feels true both to Joshua’s rural home and to the fluid logic of dreams themselves. Every page is drawn with ink and brush and put down on paper.
If you’ve already backed: thank you. You are helping bring this book into the world. If you’ve shared the project with someone who might like it: that matters more than you know.
Below are some of those early character sketches featuring the book’s main cast. Next week, I’ll be releasing one of our limited-edition variant covers.
More soon,
— Ben
